Blogs

Your health system has a digital front door. You have spent years and millions of dollars optimizing it. The website, the scheduling flow, the brand experience, the paid...

What Amazon's Health AI launch means for health system patient volume -- and why the real threat is not Amazon. Amazon just made the AI health race real for every...

Your agency is doing everything right. That's the problem. They're running faster ads, tightening landing pages, and pushing SEO rankings. Every metric in their dashboard...

The industry has finally caught up to what we’ve been saying for months: AI is disrupting healthcare search in ways that traditional digital strategy was never built to...

A regional health system invested $50,000 optimizing their cardiology content. Six months later, ChatGPT cited their program in 68% of AI searches for heart care. Their patient...

The March Deadline No One's Talking About AI models are compiling their training datasets right now. The citations these systems learn by March 2026 will influence patient recommendations for the next 18 months. If your clinical expertise isn't in that dataset, you're invisible until 2028. This isn't theoretical. A CMO at a 400-bed system in Charlotte...