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A regional health system invested $50,000 optimizing their cardiology content. Six months later, ChatGPT cited their program in 68% of AI searches for heart care. Their patient volume stayed flat. When we surveyed 200 new patients, only 22% cited AI recommendations as their primary reason for choosing the practice. The other 78% chose based on physician reputation, name recognition, and family referrals. This is the AI Citation Paradox. You can dominate AI search visibility a

The March Deadline No One's Talking About AI models are compiling their training datasets right now. The citations these systems learn by March 2026 will influence patient recommendations for the next 18 months. If your clinical expertise isn't in that dataset, you're invisible until 2028. This isn't theoretical. A CMO at a 400-bed system in Charlotte saw her orthopedic consults drop 8% in Q4. Website traffic was flat. Google Ads performed normally. Patient satisfaction was e

The Real Cost of “Request an Appointment” Here’s an exercise for you: Pull out your phone right now. Go to your health system’s website. Try to book an appointment for knee pain. How long did it take to get a confirmed time on someone’s calendar? If you’re still waiting for a callback, you’ve identified the problem. If it took more than five minutes, you’re hemorrhaging revenue. In 2025, a form fill isn’t a conversion—it’s the beginning of an expensive game of phone tag that

The Wake-Up Call A major Florida health system just lost 18% of their cardiology consults in six months. Not to a new competitor. Not to a physician group down the street. To an AI that decided they weren’t worth recommending. Their SEO was fine. Their ad spend was up. Their brand awareness hadn’t changed. But when patients asked ChatGPT and Google’s AI “best cardiologist near me for TAVR procedure,” the algorithm chose someone else. And the patients never even visited their

In today's rapidly evolving healthcare landscape, the integration of artificial intelligence (AI) into marketing strategies is no longer a luxury but a necessity. Health systems are increasingly recognizing the potential of AI to enhance patient engagement, streamline operations, and ultimately drive growth. This blog post will explore how health systems can effectively leverage AI to achieve marketing success, providing practical insights and real-world examples. Understandi

The healthcare industry is undergoing a significant transformation, driven by advancements in technology and the increasing integration of artificial intelligence (AI). As healthcare providers seek to improve patient outcomes and streamline operations, digital marketing campaigns have become essential tools for reaching and engaging patients. In this blog post, we will explore how AI is reshaping digital marketing strategies in healthcare, enhancing patient experiences, and d

In the ever-evolving landscape of healthcare, attracting and retaining patients is more crucial than ever. With the rise of technology, particularly artificial intelligence (AI), healthcare providers have a powerful tool at their disposal to enhance patient engagement and streamline operations. This blog post will explore effective AI strategies that can significantly boost patient volumes, ensuring your practice remains competitive and responsive to patient needs. Understand