All Posts

“AI readiness” has quietly split into two different definitions. Most health systems are funding the one their patients will never see. The first meaning is internal. It is the martech stack upgrade, the data governance policy, the staff retraining, the new AI committee with a charter and a steering group. This is real work. It belongs on someone’s roadmap. But it is work the patient never experiences. The second meaning is external. When a patient opens ChatGPT and asks, “be

Five healthcare marketing agencies launched AI visibility products this month. Not one of them answers the question that actually decides whether you keep your patients: are you cited where people choose a provider, or only where they do their homework? That gap is the whole story. The category just agreed, loudly and all at once, that AI search matters. What almost no one measures is whether the visibility you already have is directed at the right queries. And a high citatio

AI Health Strategist LLC | May 26, 2026 Two announcements. One machine. And a 12-month window for healthcare to catch up. In 48 hours last week, Google quietly rebuilt the entire patient acquisition stack. Most marketers read the announcements as two separate stories. They are not. They are one machine, and the half that determines who wins is the half nobody is talking about. What Google built between May 19 and May 20 On May 19, at Google I/O, the company shipped agentic

AI Health Strategist LLC | May 20, 2026 In a single seven-day stretch this month, every major healthcare marketing competitor moved on AI. A 750-person agency rebranded its operating model under a new AI-empowered suite. A boutique digital firm published a defense of paid search in the AI era. A specialty practice shop dropped a tactical playbook for medical groups. A national consultancy started educating health system CMOs that AI is now the first step in the care journey