Your Competitors Are Winning Patients Before You Even Appear
When patients search for care, AI is recommending your competition first.
We fix that—for health systems and private practices alike.
Stop losing high-value patients to competitor citations in AI Overviews.
When healthcare executives search for clinical solutions, AI is recommending your competition first. We fix that.
Google's AI now answers healthcare questions directly, citing one "expert" source. If that's not you, those patients—and their lifetime value—go elsewhere. For a 500-bed system, that's potentially $15-30M in annual lost revenue. For a multi-physician specialty practice, it could mean $500K-2M annually walking out the door.
The problem is simple: AI search changed the rules. Your marketing is optimizing for clicks, but AI doesn't generate clicks—it generates recommendations. And right now, it's recommending your competitors.
The deeper problem: Your marketing spend is building on a foundation that AI search has fundamentally weakened. Every dollar invested in traditional digital marketing now delivers diminishing returns because AI algorithms bypass your paid placements and organic rankings entirely.
WHY THIS MATTERS NOW
For Academic Medical Centers
Your research credentials and clinical expertise are being overlooked while smaller competitors with better digital positioning capture your referrals. Your marketing investments aren't underperforming—they're targeting a landscape that no longer exists.
For Integrated Delivery Networks
Your network size—your biggest asset—creates confusion in AI search results, making it easier for patients to choose a single, clearly-positioned competitor. Your media spend amplifies this confusion rather than resolving it.
For Private Practices & Specialty Groups
You don't have a marketing department to navigate this shift. Your office manager or outside agency is doing their best, but they're optimizing for yesterday's rules. Meanwhile, larger competitors and hospital-owned practices are capturing patients who should be finding you first.
ABOUT AI HEALTH STRATEGIST
I've spent 25+ years helping healthcare organizations grow. I've defended market share through three major digital disruptions. AI search is the fourth—and the most dangerous to your bottom line.
My name is Matt Klein, and I launched AI Health Strategist because traditional healthcare marketing is failing to keep pace with generative AI. We're applying decades of healthcare business intelligence to solve this singular, urgent threat—patient volume protection in the age of AI-driven decision-making.
I've also seen too many marketing budgets wasted on tactics that worked five years ago but now deliver diminishing returns. AI hasn't just changed how patients find care—it's changed which marketing investments create value. My mission is to help healthcare organizations of all sizes rebuild their digital foundations so every dollar they spend on patient acquisition actually works.
OUR APPROACH
Our Services
Quantify Your Risk & Foundation Gaps
We measure exactly how much patient volume you're losing to competitors in AI search results—and identify where your current marketing strategy lacks the digital foundation needed to compete in the AI era.
Rebuild Your Digital Authority
We design a customized strategy based on your Phase 1 findings—tailored to your specific competitive vulnerabilities, organizational structure, and resources. We work with your team, agency, or directly with your practice to reconstruct your digital presence so AI search recognizes you as the expert in your specialty and market.
Optimize & Amplify
With proper foundations in place, we ensure your marketing spend amplifies real authority rather than compensating for invisible weaknesses. Patients who find you can easily schedule, maximizing revenue from every acquisition dollar.
PROVEN AT SCALE
$200M+
in managed healthcare media spend across high-value service lines
Trusted
by leaders at HCA, Tenet, Providence, and top academic medical centers
Strategic
partnerships with Eli Lilly, Pfizer, Roche, Stryker, and Zimmer Biomet