ABOUT
AIHealth Strategist
25+ Years of Healthcare Marketing Leadership, Now Focused on AI Strategy
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I've spent 25+ years helping healthcare organizations grow. I've defended market share through three major digital disruptions. AI search is the fourth—and the most dangerous to your bottom line.
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My name is Matt Klein, and I launched AI Health Strategist because traditional healthcare marketing is failing to keep pace with generative AI. We're applying decades of healthcare business intelligence to solve this singular, urgent threat—patient volume protection in the age of AI-driven decision-making.
I've also seen too many marketing budgets wasted on tactics that worked five years ago but now deliver diminishing returns.
AI hasn't just changed how patients find care—it's changed which marketing investments create value. My mission is to help healthcare organizations of all sizes rebuild their digital foundations so every dollar they spend on patient acquisition actually works.
WHERE STRATEGY MEETS EXECUTION
Over two decades, I've managed patient acquisition strategy across the full spectrum of healthcare:
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Integrated Delivery Networks (IDNs): Expert at managing complex multi-facility referral paths and leveraging regional scale as a competitive advantage rather than a source of patient confusion. Experienced in optimizing marketing spend across multiple facilities and service lines for maximum system-wide impact.
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Academic Medical Centers (AMCs): Proven track record translating complex research programs and clinical trials into compelling brand narratives that build trust and drive high-value patient acquisition—while ensuring marketing investments target the right audiences.
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High-Margin Service Lines: Delivered measurable patient volume growth across Cardiology, Orthopedics, Oncology, Neurosciences, and Women's Services—the specialties that drive financial performance. Deep understanding of how to allocate marketing resources for maximum revenue impact.
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Private Practices & Specialty Groups: Understand the unique challenges of competing against larger, better-resourced health systems. Know how to maximize impact with limited marketing budgets and help practices punch above their weight in digital visibility.